Must A Wannabe Influencer Pal Stop Exploiting Me for Content?

One Side: One Friend's Perspective

Sometimes she films me while I’m eating. It's jarring to spot myself on her social media – it’s like a jumpscare.

My best friend of 10 years, she, calls herself the “creativity monarch”. It’s fun for a bit, but it weighs on our friendship.

She is an extrovert, she feels the need to document everything all the time. When we eat out, her motto is, “The camera eats first,” and snaps pictures with bright lighting, which induces embarrassment. It's unpleasant when strangers see her posing or filming – I get vicarious awkwardness. It also frustrates me because the food gets cold.

She isn’t exactly an influencer yet, but Marielle is trying to be. She makes vlogs about living in our city, a day in her life, and her work as a stylist. The material is quality, I’ll give her that, but I prefer not to be dragged into it. Sometimes I'm captured while dining, or simply tagging along. I’ll see myself on her Instagram afterwards, and it comes like a jumpscare: I might be bare-faced, an awkward face or be captured while eating. It’s uncomfortable.

She also expects me to film her at inconvenient times. Sometimes I'm in conversation to another person, or we're simply hanging out in the street. The dynamic feels like our bond has transformed into me serving as her unpaid videographer. She has the means to hire someone if she wanted high-quality content. Upon mentioning my unease about this arrangement, she dismissed it. I've been invited to a couple of industry functions, which were appreciated, but that doesn't compensate for all the time and effort I invest assisting her make content.

I’m grateful that Marielle has supported me with my career in design, but I resist our friendship to become just a ledger of exchanges. I don't believe she's insincere or inauthentic, but at times I feel that if recording starts, we will begin acting in a way that makes us look good for her vlog.

She will say, “OK, look happy!” and film me laughing with someone. It’s so silly. It's crucial her to recognize that our decade-long friendship still has boundaries. I love spending time with her, but I also desire to experience it without being recorded, altered, or shared for an audience. I’m not a accessory for her online persona.

The Defence: Marielle

I want Beth to see that the content we make together can get us an opportunity.

I am passionate about shooting content. It's more than a hobby; it’s part of who I am. Producing content and documenting experiences online enables me to express myself and connect with people in novel forms.

I don’t see myself as a full influencer yet, but it’s smart to make money from your interests. I admire people on TikTok who pull off that style of casual, DIY content creation.

Creating content is my interpretation of engaging with life: observing the nuances, posting them with an audience that appreciates the craft behind it. It's never my aim to make my friend uneasy. Bringing her to professional gatherings was my way of offering access, giving her a chance to witness exclusive moments that could help her professional path too. That’s not leverage, it’s just being realistic.

I would take her to such functions even if she didn’t help me, but I desire her to see the benefits the content we make together can achieve: an opening. I know not all people likes being on camera, but sometimes spontaneity is what makes material authentic. Being recorded occasionally is an inherent aspect of being my companion. I'd remove anything she asked, but she hasn't made such a request yet.

I don’t expect anybody to be my personal filmmaker, but companions help each other in minor capacities. I thought recording a short video now and then would be enjoyable for Beth. Creativity thrives in partnership, and having my friend around makes projects energetic and pleasurable. I don't compel her to participate in anything, and I’d never deliberately humiliate her. But creating content jointly occasionally is part of how I document our shared experiences.

I cherish Beth’s friendship deeply and want to avoid content creation to drive a wedge between us. I’m willing to find middle ground: like requesting permission before filming, and avoiding angles that might make her uncomfortable.

This isn’t about power, it’s about expressing my perspective while still considering hers. Obviously making content is not a substitute for genuine friendship: it's merely part of how I live my life and I want her to be involved in a way that’s enjoyable for each of us.

Outside Perspectives: Reader Opinions

Should Marielle stop filming herself and Beth when they are socializing?

Nothing is more excruciating than having a companion point a camera at you. I understand that it’s Marielle’s job, but I wouldn't ask friends come to my work. Perhaps she can find influencer friends to collaborate with. With the dark, looming future of technology, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something as a career, it's unfair to expect your friends for assistance repeatedly, even if they have helped previously. While she enjoys creating, that doesn’t mean all those around her is willing material. She needs to honor Beth’s personal space.
Another reader, 26

She may enjoy making content and showing off her life online, but it’s not for everybody. It was kind she has assisted Beth’s career, but she must to listen to what her friend desires.
Emma, 27

It sounds like you care about each other, so cling to that and make sure it’s the focus in your relationship. Create some authentic experiences, where true emotions are stored, not digital scrapbooks. In fact, celebrities who seem to share their worlds actually have more privacy than it seems.
One opinion, 53

She seems to be neither present nor genuine when she’s with Beth – she’s working. Both seem confused as to what’s reasonable. The solution is not found in trying to alter one another, but in each establishing defined limits around what feels acceptable to them and seeing if there is an mutually agreeable middle ground.
A final view, 71

Your Turn to Be the Judge

Consider this question: has she been exploiting their bond?

Rose Shaffer
Rose Shaffer

Elena Voss is a tech entrepreneur and venture capitalist with over a decade of experience in startup ecosystems.